Client: Wellbeing Escapes | Junior Copywriter | Value Messaging | Oct-Nov 2014

Wellbeing Escapes' USP is their knowledge, experience and pioneering status. I found it strange that this was not pushed more on the landing page of, with the owner of the company stating the importance of making these aspects of the business very visible to clients. I was the catalyst in changing this oversight. I worked in tandem with the content manager to produce a value message to adorn the front page, providing a solution to the lack of digital emphasis to Wellbeing Escapes' USP.