Wellbeing Escapes | Junior Copywriter | Social Media | Oct-Nov 2014
Writing for social media is an art form. Being able to link together economy of language, tone of voice, message direction and results, takes time and accuracy. Wellbeing Escapes required a number of social media contributions, provided through Facebook, Twitter and Instagram, to build awareness of their brand. In particular, their partnership with Nuffield Heath needed to be highlighted on Twitter. This project meant undertaking the challenge of balancing serious subject matter, whilst staying true to their lighthearted tone of voice.