Insight.

There are over 11 million people in the UK with some form of hearing loss. Due to this, over 120,000 deaf adults and about 20,000 children use British Sign Language. For those with hearing difficulties, communicating in everyday life can be a struggle and can lead to feelings of isolation and helplessness.  

 

Idea.

We will create an application loaded with a visual library of British sign language that allows a person of hearing and a person with impaired hearing to have a conversation, through leveraging gesture recognition technology.

To begin a conversation, the screen would be pointed towards the person signing, so that the front camera can register their hands.

The camera would then capture them signing and translate their gestures into speech delivered from the mobile's speaker.

So the person of hearing can reply, the phone would then be turned horizontally, transforming the screen and producing a live scrolling message of whatever they are saying.

Creative Credits:

Art Director/Copywriter: Michael Buckmaster