Insight.

Tinder is the number one dating application available by downloads and current users. However, while users are able to chat, there is very little to enable an easy and seamless journey to having a date.

Idea.

We will create a plug-in for Tinder, in partnership with Opentable, that enables users to seamlessly change a conversation into a date. A user will be able to propose a date in a conversation by clicking an OpenTable icon in the taskbar (next to the gif icon). They will immediately be taken (whilst still within the Tinder app) to an OpenTable screen. Using the location and distance services inherent in the Tinder application, places convenient for both parties will be suggested. One can then be booked with an invite immediately sent to the other person. If accepted, the event is logged into the calendars of both users.

Creative Credits:

Art Director/Copywriter: Michael Buckmaster