The Brief.

Create a piece of Halloween content for PutRedBack that highlights the discrimination faced by gay men when attempting to give blood. 

The Solution.

The Invisible Man's address. 

On a shoestring budget, we created the Invisible Man's address. Turning the pop culture icon into a gay man, he spoke to the nation about the issue faced by gay men when attempting to donate blood. 

Creative Credits:

Creative Director: Andy Day

Art Director: Andy Day

Copywriter: Michael Buckmaster

Director: Kevin Morosky