Insight.

Skin cancer is now the most common cancer in the UK with 100,000 new cases reported every year. However, the key reason that this number is rising so alarmingly is that it is almost impossible to see the damage caused by UV exposure.

   
Idea.

In conjunction with Boots, we will create the Soltan sun lense with an accompanying app. Avaliable for purchase at any Boots store, this mobile UV lense will be attachable to any major smartphone. When the camera is enabled and the subject is in direct sunlight, the viewfinder will reveal the damage caused to someone’s skin by excessive UV exposure. It will also show where suncream has been applied and where reapplication should take place. The app will provide an online store for all Soltan products, a store locator and a local UV exposure reading at the touch of a button.  

 

Creative Credits:

Art Director/Copywriter: Michael Buckmaster