The Brief.

Launch Samsung's collaboration with Vice across social media, staying true to the new tone of voice that's aspirational, inspirational and premium. 

The Solution.

In the throes of a tone change on social media, I was tasked as being one of the first to capture this new, punchy TOV. I produced copy that aligned with this inspirational, "Nike-esque" (yes... those were my CD's exact words) repositioning across Twitter, Facebook and Instagram. A few examples are below. 

Creative Credits:

Creative Director: Matt Jukes

Copywriter: Michael Buckmaster