Spice up the windows of every Samsung Support Centre in the country with a message that makes Samsung stores a shopper's first port of call.
'Why go anywhere else?' I came up with a super-simple line that sums up exactly why a Samsung owner should choose a Samsung shop for all of their needs. This line was then reinforced by short, bitesized benefits that communicated exactly why Samsung Support Centres are the best place for Samsung owners to go.
Copywriter: Michael Buckmaster