Create a new package design for the release of the brand new Gear VR and Gear 360.
We produced packaging that leveraged the buzz created by the "Gear VR ostrich" advert to inspire customers to #DoWhatYouCant. The striking visuals and messaging would appear in retail stores up and down the country on a kit that contained the Gear VR, Gear 360 and a memory card. My copy gave a nod to the ad, whilst also explaining to customers how the new products seamlessly worked together. Not only did we produce the packaging, we also created a flyer to accompany it.
This project is still in progress...
Copywriter: Michael Buckmaster
Designers: Rob Reed, Katja Mueller
Creative Director: Georgia Barretta