Agency: Cheil | Client: Samsung | Freelance Copywriter
I joined Cheil on a freelance contract just as one of Samsung's most anticipated phones was in pre-launch. I was thrown right into the action, producing much of the digital copy for the launch. This digital campaign culminated in my writing of the lead launch article to push the phone live.
Working for Samsung has been a very welcome challenge. Being one of the most recognisable brands in the world, their tone of voice and toolkits are phenomenally strict. I've risen to this challenge, mastering the Samsung tone of voice and have become a better creative in the process.