samsung | integrated digital
For Christmas 2017, Samsung wanted to push the idea of selling their products in gift sets that seamlessly worked together. I produced the below the line messaging for the entire UK campaign.
To make sure all messaging was cohesive, I was tasked with concepting paid social creative. I even got my hands dirty art directing assets. A feeling of flow was important. We created Facebook carousels with characters that animated across multiple slides.
Our microsite and assets were so well received that they were used and adapted across 8 other European markets. The site was also used in South Africa where they added their own seasonal twist to the visuals.