The Brief.

Launch the new Runner's World app in print and across digital to their 3 million monthly readers. 

The Solution.

Run Smarter/Hit the ground running. 

Me and Pat came up with a couple of routes that were praised by the client for seamlessly display the benefits of the new app in both print and across digital.  We completed the entire campaign in a week with first concepts being delivered to the client in just three days. 

Creative Credits:

Creative Director: Alex Emberey 

Copywriter: Michael Buckmaster

Design: Patrick Codd