Launch the new Runner's World app in print and across digital to their 3 million monthly readers.
Run Smarter/Hit the ground running.
Me and Pat came up with a couple of routes that were praised by the client for seamlessly display the benefits of the new app in both print and across digital. We completed the entire campaign in a week with first concepts being delivered to the client in just three days.
Creative Director: Alex Emberey
Copywriter: Michael Buckmaster
Design: Patrick Codd