“Defining Oracle’s digital messaging across Europe, the Middle East and Africa.”
The brief
In November 2021, I joined Oracle as one of the founding members of their in-house digital creative team for EMEA. Taking over from giants such as Saatchi & Saatchi, my remit was to produce digital campaigns for Oracle products across Europe, the Middle East and Africa.
Multi-channel copywriting
I produced copy for virtually every digital channel, writing for email, content syndication, .com, social, paid search, programmatic and video.
Working across markets
My messaging would then be translated into tens of languages, including French, Spanish, Dutch, Arabic and German.
Mentoring
I also had oversight of messaging/creative in JAPAC, mentoring and offering guidance to junior writers on the other side of the world.