Insight.

Phone contracts can often price entire subsets of the population out of owning and using a mobile. Those living below the poverty line deserve to have the same ability to communicate than those who are above it. 

The success of the revenue model of London free papers such as the Metro and the Evening Standard has shown a viable business model where the cost of a service is moved from the consumer and onto the advertisers.  


Idea.

We will create an application that allows users to have unlimited calls, video calls and messaging on the O2 network, doing away with contract or pay as you go charges for those less able to pay them.

Instead of gaining revenue from customers, the app will gain its revenue from brands who pay to advertise in in-built advertising spaces. 

Messaging conversations will be seeded with banner, gif and video adverts at regular intervals. Advertisers can choose to buy random media space, or buy space in the form of words. For instance, Uber can choose to buy advertising space under the word 'taxi' and at the next ad interval, its advert will appear.

Messages will remain encrypted, with only solitary words being scraped as opposed to phrases or fuller, intelligible conversation fragments. 

Making a call will also produce a 30 second advert before ringing through to the intended recipient. In this media space advertisers can utilise either a video or radio ad, before the call begins. 

 

 Creative Credits:

Art Director/Copywriter: Michael Buckmaster