nivea men| social

“Celebrating Liverpool’s Premier League win (that never happened).”
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So we all know that Liverpool finished second in the Premier League in 2019. But at one point, it was a real prospect that they’d bring home the silverware. I art directed, scamped, wrote and produced concepts for if they won they would sit across NIVEA MEN’s social channels.

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The client loved my concepts. They played on Liverpool’s history and iconic moments, using wit and an authentic knowledge of football to connect with fans.

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I even played with products, making links to football culture with clever visual puns, easy-to-activate jokes and smart turns of phrase.

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And I concepted and storyboarded animations that played on the nature of Liverpool’s potential close points tally at the end of the Premier League season.

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The scamped storyboard brought the concept to life for the client.