nivea men| social

Creating the words and art for NIVEA MEN’s European social channels.
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Since the end of 2017, I've worked as a solo creative producing the concept, art and copy for NIVEA MEN's always-on content. I've created, smart, simple, forward-thinking concepts, to be executed in the UK and across Europe, with a heavy lean towards their Liverpool FC sponsorship. I've concepted posts for everything, from Trent Alexander Arnold being included in the England Squad... 

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...to Liverpool's new signings, including Brazilian defensive midfielder Fabinho... 

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... and after that infamous Champions League final, teeing up an inevitable goalkeeper signing. 

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I reinvented World Cup sweepstakes for over 2,000 people...

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...got Sweden hyped to watch their new-look team play... 

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...and even got thousands naming Liverpool player's freshly shampooed manes to win exclusive prizes.