Insight.

Footwork is one of the most important aspects of any boxing or any combat sport. It provides a base for the power generated in punches, underpins your mobility and is often the difference between winning and losing. It is also notoriously difficult  to accurately track and improve upon.


Idea.

We will create the Nike Footwork app to allow athletes to accurately record and understand their movements and body mechanics during training. By twinning the app with a pair of sensor equipped boxing boots, every aspect of a fighters footwork can be tracked and logged. Readouts will give an athlete an idea of their footwork, with areas to improve upon highlighted.

Users can select from a number of drills created by Nike Boxing athletes, or simply track their movements in a sparring session.

Scores will be logged and data on any improvements made will be available at the touch of a button. 

 Creative Credits:

Art Director/Copywriter: Michael Buckmaster