Launch the Galaxy Note7 and its accessories across digital and retail.
If you've seen some sort of messaging for the Galaxy Note7 in the UK, chances are I've had some sort of hand in it. I was tasked with creating the UK toolkit and producing the copy that positioned the phone for launch across digital and retail. I then was one of the first people in the country to handle the phone at a private viewing, producing the lead article that launched the phone on Samsung.com/UK. I then produced the toolkits and digital copy for its associated accessories.
Creative Directors: Matt Jukes, Nick Craske
Copywriter: Michael Buckmaster