Insight.

According to Cancer Research UK, relaxation, imagery and visualisation are three of the most popular types of complementary therapy that people with cancer use. They’re able to help the process of managing stress, anxiety and depression. They’re also claimed to help with controlling cancer symptoms and promote healing. Some studies suggest that visualisation and imagery can directly affect the immune system. Despite this, the availability of trained visualisation therapists is sparse and being able to consistently practice techniques with a therapist at regular intervals is difficult.  

Idea.

We will create a Gear VR experience that enables cancer patients to plug into a VR therapist wherever they are. Immersive therapy will take patients through courses of guided visualisation created in conjunction with clinical professionals. The experience will transport users to relaxing environments and be readily available whenever they need it most.  

Creative Credits:

Art Director/Copywriter: Michael Buckmaster