Etihad pride themselves on offering a tailored flying experience in both the Residence and First Class. However, this has limitations and using digital technology, we could seamlessly elevate the flying experience to entirely new levels.


We will create the Etihad Auto Pilot application. The app will pair with a user’s digital boarding pass, logging which seat they are sitting in. It will then twin with a wearable band that reads biometric readings. These readings will be transferred to the app, which will link to their environment using IOT technology. Their environment will then automatically change it to suit the occupant throughout the flight. Heating and air conditioning will change to keep their body temperature at the optimum levels, flight attendants will appear with water if dehydrated and entertainment will change to suit the customer’s mood.

Creative Credits:

Art Director/Copywriter: Michael Buckmaster