Agency: Ladder Digital (BBH/Publicis) | Client: Runner's World | Creative Copywriter
As one of the leading running magazines in the world, Runner’s World is read by 3 million avid readers each month. To launch their new app, they required a full campaign that included print advertisements, digital adverts, banners and a whole host of other material.
Where most teams would be given a month or more to complete this mammoth task, myself and my design partner were given just 3 days to complete our first round of concepts. We completed the entire campaign in a week, delivering final concepts in that time to the client.
I lead the conceptual element of the campaign, creating two straps and concepts that were pitched to the client. These were "Run Smarter" and "Hit The Ground Running".
Below are our first round of concepts for the chosen "Run Smarter" campaign.