IFA 2015 was going to be a pivotal event for Samsung. With a huge amount of buzz surrounding the company, they were unveiling some of their most ground-breaking products yet. I was sent to Berlin for a week to cover the event across Samsung's UK social channels. Click the image to take a peek at some of our posts.
Because Samsung consider each of their products as masterpieces, we chose an art gallery theme for the entire campaign. We set the scene with a mad dash around Berlin's most-famous landmarks on the first day.
For the rest of the week, we then set out unveiling each Samsung product in our art gallery. The campaign was a massive success, and we smashed our campaign's KPI for total social impressions on the first day.