Finding the perfect piece of jewellery is rarely something a customer can do online. Trying on, sizing and making sure that a piece fits perfectly is confined to in-store shopping.


We will take the process of finding the perfect piece of jewellery digital, so that a customer can size, try on and buy a ring, bracelet or necklace from any location. We’ll create a tool in the H Samuel application that recognises markings on a plastic jewellery sizer. When the perfect size is found, the customer can then try the item on with augmented reality, using their mobile device’s front or back camera. The app will read the exact location of the sizer, overlaying the piece of jewellry on top of it. When happy, the customer can add the item to their basket, adding their size and ordering it for delivery.

Creative Credits:

Art Director/Copywriter: Michael Buckmaster