Create a Christmas brand piece for Samsung.
Samsung Home Alone.
We pitched to create a brand piece utilising the entire Samsung product range to save Christmas 2016. We intended to use original footage from the Christmas classic Home Alone and CGI Samsung products into the mix. Instead of paint cans and Christmas ornaments, Kevin would use his Samsung S7 and Smart Things products to save the day, turning on audio devices, opening and closing doors and watching his victims with hidden cams.
We received quotes for the original footage, actor rights and production costs. However, the spot fell at the last hurdle and was left at the wayside.
Creative Director: Dave Newbold, Jim Eyre
Creatives: Kevin Morosky, Tom Dunn, Michael Buckmaster