samsung | web
The Gear S3 was a big deal for Samsung in the UK. They came to us wanting to revolutionise the customer journey across digital.
I helped created a personalised experience across Samsung.com, so that it changed across the customer journey. It tailored to the likes and dislikes of the user, featuring influencers to add a bit of extra flavour.
From then on, images changed, copy lengths and messaging altered and tone flexed, dependant upon how close the user came to purchase. The modifications were a resounding success. They were then copied on a global scale.