samsung | print

Launching the Samsung Gear S2 with a national print campaign
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To launch the Gear S2, Samsung wanted a very British print campaign. They also wanted to use copy and visuals that seamlessly worked together.

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Using British colloquialisms, we blended app images and copy to highlight the benefits of the Gear S2 to the UK market. 

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We then created a number of stories to sit across multiple pages.

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Our ads appeared in national newspapers, London morning papers and magazines, including the Metro, the Times, the Guardian, Stella, Stylist, the Evening Standard and Shortlist.