samsung | print

Launching the Samsung Gear S2 with a national print campaign

To launch the Gear S2, Samsung wanted a very British print campaign. They also wanted to use copy and visuals that seamlessly worked together.


Using British colloquialisms, we blended app images and copy to highlight the benefits of the Gear S2 to the UK market. 


We then created a number of stories to sit across multiple pages.

Choons insitu.jpg

Our ads appeared in national newspapers, London morning papers and magazines, including the Metro, the Times, the Guardian, Stella, Stylist, the Evening Standard and Shortlist.