“Creating a global flagship digital experience for Samsung.”
The brief
The Galaxy foldable range is the pinnacle of Samsung’s smartphone offering. So they wanted a premium digital experience for samsung.com that shone brighter anything ever created before.
A digital showcase
The page had to be dynamic, displaying the phones at work as they folded, switched functionality and transformed to display everything the Galaxy Z Fold2 5G and Galaxy Z Flip 5G have to offer.
Designing content
From each button and loading message to every eyebrow and headline, I led the content design of the experience in collaboration with design and UX.
Simple storytelling
I produced a story that unfolded down the page, effortlessly progressing with the animation. I paid careful attention to produce an intuitive experience that was not only user friendly but also benefit focused.
Crafting copy
Copy was carefully crafted to punctuate each transformation, eyebrows aided readability and CTAs were written to provide maximum clarity to the journey. But the less said about the (brand briefed) menu items, the better.
Reproduced globally
The end result was replicated across the world, providing a truly flagship experience for a flagship range of smartphones.