“Creating a hub for the Galaxy Z’s luxury care offering.”
The brief
The Galaxy Z range is Samsung’s most exclusive offering. So to take this proposition one step further, Samsung wanted to promote a customer care service as exclusive as the Galaxy Z phones. Take a look by clicking here.
Positioning and tone
I helped produce not only a digital hub but the positioning for the offering as a whole. The tone was designed to reflect a friendly but premium service that equally attentive.
A considered layout
Carefully considered ‘at a glance’ icons gave a summary of the offering, leading into detail about each USP. CTAs pushed users to further action.
Simple storytelling
We merged lifestyle imagery and hero imagery together. And we combined it with simple, elegant headlines and body copy, crafted to position each USP of the service.
A template for the future
The final piece provided and simple and minimal template for customer care offerings across all future ranges.