“Relaunching Samsung’s computing offering in the UK after 7 years out of the market.”
The brief
After 7 long years, Samsung relaunched their computing range in June 2020. They wanted a flagship digital experience that showed off the new range while offering an intuitive journey.
Copywriting and journey mapping
In collaboration with our team, I produced all of the page copy and micro copy. I helped map an intuitive journey that allowed for product comparisons, hero USPs and cross-selling.
Creating comparisons
A comparison tool provided easy visibility of specs, while offering simple and digestible audience recommendations.
Merging imagery and messaging
We merged lifestyle imagery and hero imagery together. And we combined it with simple, elegant headlines and body copy, crafted to position each model.
A flexible journey
We produced a flexible journey at all touch points. CTAs linked out to provide both purchase journeys for ‘sold’ users and to offer further content to ‘browsers’.
Cross-selling
We also cross-sold a number of services and accessories on the page. To drive purchase, a financing module clearly explained methods to make purchase more manageable.
Mobile first
And because we knew the majority of traffic would come through mobile, we paid careful attention to producing a page that works seamlessly on a smartphone.