The Brief.

Produce the UK above and below the line messaging for the Samsung Galaxy A (2017).

The Solution.

I was tasked with producing the messaging that would position the Galaxy A (2017) in the UK. I came up with the strapline that was used across all channels and the long and short USPs that influenced all the below the line communications in the UK 

Creative Credits:

Copywriter: Michael Buckmaster

 

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