“Crafting email copy for multiple European markets.”
The brief
At Eurostar, I produced dozens of emails to drive their CRM strategy. From calendar highlights to cross-selling services, my work crossed by B2C and B2B comms.
Multiple markets
I wrote English copy across 4 markets, carefully crafting comms based on research and local insights.
Rebranding
And when Eurostar switched their brand up, I switched my style. I adeptly transitioned to their new tone of voice and spoke for their new brand.
Results
From reporting, my work drove over €14.2mil revenue in 2023, exceeding the annual target of €10mil.