samsung | social

Creating a European ‘gorilla’ social campaign with Youtube superstars

Samsung came to us wanting a social campaign that leveraged the buzz around Euro 2016 to highlight their latest TV. But they had no rights, money or time.


Our Europe-wide, 'gorilla' social campaign gave a nod to how far football and TV technology have come by going down memory lane with two Youtube superstars. 


We created three spots that charted the changes in football haircuts, skills and celebrations, using the F2 Freestylers.


The campaign ran in a number of European countries, including the UK, Germany, Italy, Sweden, Denmark, Norway, Finland, Portugal, Romania, Greece, Croatia and Switzerland. Our behind the scenes video went viral, gaining over 1 million views in 72 hours.