samsung | social

Creating a European ‘gorilla’ social campaign with Youtube superstars
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Samsung came to us wanting a social campaign that leveraged the buzz around Euro 2016 to highlight their latest TV. But they had no rights, money or time.

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Our Europe-wide, 'gorilla' social campaign gave a nod to how far football and TV technology have come by going down memory lane with two Youtube superstars. 

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We created three spots that charted the changes in football haircuts, skills and celebrations, using the F2 Freestylers.

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The campaign ran in a number of European countries, including the UK, Germany, Italy, Sweden, Denmark, Norway, Finland, Portugal, Romania, Greece, Croatia and Switzerland. Our behind the scenes video went viral, gaining over 1 million views in 72 hours.