Insight.

Sleeping on a long haul flight is notoriously difficult, but is vital to stay well rested. However, the loud plane environment and uncomfortable sleeping positions can make sleep difficult. 

Idea.

We will create the Etihad Seamless Sleep Travel Pillow. This pillow will wirelessly team with a passenger’s app on a smartphone. When worn, in-built sensors will track the passenger’s heart rate. These readings will automatically choose and blend music tracks and sounds that have rhythms which compliment the wearer’s breathing patterns. Bone conduction headphones in the pillow will deliver this music to the head cavity, removing the need for uncomfortable headphones. As the music soothes the passenger into a deep sleep, the music and sounds will alter and change with their reducing heart rate. When their heart rate reaches 40-50 BMP (the normal resting heart rate when sleeping) the music will shut off as the passenger drifts off into a deep and satisfying sleep.

Creative Credits:

Art Director/Copywriter: Michael Buckmaster