Create targeted banners that will run in both English, Mandarin and Cantonese across Asia, targeting different customer segments.
One of our first briefs for this new client, I created banners that targeted 4 different segments of customers. These will run across media in Asia in the near future, enticing customers to use Etihad's new 787 Dreamliner. A few examples are below.
Creative Director: Nick Craske
Designer: Rob Reed
Copywriter: Michael Buckmaster