The Brief.

Create targeted banners that will run in both English, Mandarin and Cantonese across Asia, targeting different customer segments. 

The Solution.

One of our first briefs for this new client, I created banners that targeted 4 different segments of customers. These will run across media in Asia in the near future, enticing customers to use Etihad's new 787 Dreamliner. A few examples are below.   

Creative Credits:

Creative Director: Nick Craske

Designer: Rob Reed

Copywriter: Michael Buckmaster