Insight.

The National Speed Awareness Scheme, encourages dangerous drivers to alter their attitudes towards excessive or inappropriate speed, attempting to help them understand the consequences of their actions. However, the current approach lacks the use of  technologies which would enrich the experience and enhance its impact.


Idea.

In partnership with the DVLA and Samsung, we will create an immersive VR experience that places those on the National Speed Awareness Scheme into the sight and mind of someone experiencing a car accident, including the aftermath for both the victim and their family.

They will experience the accident, wake whilst being treated on the road, ride to the hospital in an ambulance and then be surrounded by loved ones as they react at their bedside.

It will be available at all DVLA centres and will display the power of the Samsung Gear VR to a new audience of users.