cheil | social

Showing people the power of their words though data and design.
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Social media allows us to express our feelings, emotions and talk in ways we'd never talk in real life. But have you ever stopped to think how others see your words? 

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To highlight Cheil's ability to make data and technology collide, we created an algorithm that searched for emotions in Tweets and then turned them into art. I bought the idea to life with my copy. 

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The algorithm lived on its own landing page and in a digital installation inside the agency. We then took the idea one step further.  

We created end of year review Christmas cards, scanning a years worth of Tweets from a variety of brands. The personalised cards were used to cement existing relationships or create new business oppurtunities. Take a closer peek at my copy by clicking the image.