“Leading messaging from Las Vegas for a national social campaign”
In January 2016, I jetted off to Las Vegas for CES. Samsung had a huge presence and unveiled a whole range of new products. I covered the event for a week across Samsung UK's Twitter, Facebook and Instagram. Click the image to take a peek at some of our posts.
I was joined by a very talented creative photographer. Together, we chose shot selections, brainstormed ideas for posts and married copy with images.
Each evening, I pitched the days worth of creative to high-level Samsung representatives from Seoul. And I didn't even get a chance to play the slot machines.
The client loved our posts so much that they wanted a throwback a week later, reposting many of them across their social channels.