Insight.

Figures show that 30% of us find air travel anything from faintly disconcerting to terrifying. In fact, 1 in 5 of us suffer from full blown aviophobia, where flying is a truly stressful experience. The very environment of a cabin can produce a feeling of anxiety, lack of control and fear.



Idea.

We will create an immersive VR experience that calms, soothes and distresses passengers during a flight.

By teaming a mobile app with a flat pack, cardboard VR headset found in a passenger’s seat pocket, they can undergo calming VR experiences that have been created in conjunction with clinical professionals.

Passengers can choose to enter calming environments, undergo immersive mindfulness training or visit the place they are travelling to, hours before they land.

 

Creative Credits:

Art Director/Copywriter: Michael Buckmaster