“Creating a digital home for AKG in the UK.”
The brief
The AKG range is the crowning glory of Samsung’s audio offering. So, they wanted to create a digital home to display the brand’s heritage and extensive range.
Storytelling and journey mapping
In collaboration with our team, I produced all of the page copy. I produced an emotive story to tell the history of AKG as a brand. And I worked with our UX designer to map an intuitive journey that allowed users to discover the entire range of products.
Tailored to user needs
After deciphering users’ wants and needs, we mapped a journey that highlighted the latest products and provided a seamless journey for further exploration.
An intuitive journey
We heavily used lifestyle images towards the top of the page to tailor products to their uses. Short, executional signposts allowed users to understand exactly where they were on the page.
Displaying benefits
Large benefit-led headlines pushed feature benefits and each range was clearly split into digestible modules. Carefully considered CTAs allowed for purchase and further exploration at all touchpoints.